The Amalfi Patio Activation
CLIENT: PORTO
Campaign Goal:
To transport guests from Boston’s Back Bay to the sun-soaked coast of Italy through The Amalfi Experience—a seasonal patio activation celebrating the flavors, colors, and romance of the Amalfi Coast. The goal was to create a destination-worthy installation that paired Porto’s Mediterranean cuisine with an immersive environment, driving summer reservations, social buzz, and press attention while strengthening the restaurant’s reputation for creativity and elegance.
Our Role:
Our team led the creative direction and oversaw the full execution of this custom activation, transforming Porto’s patio into a lush Amalfi-inspired oasis complete with vibrant greenery, citrus accents, and coastal charm. We produced all supporting content—including photography, video, and social media storytelling—and launched an influencer campaign to generate organic excitement and visibility. From visual design to digital rollout, every element was crafted to capture the spirit of summer in Italy and position Porto as one of Boston’s most picturesque dining destinations.
CUSTOM ACTIVATION, SOCIAL MEDIA, CONTENT CREATION, INFLUENCER CAMPAIGN
The Result
