Prix Fixe Power Lunch Campaign
CLIENT: ROW 34
Campaign Goal:
To launch Row 34’s first-ever Prix Fixe Power Lunch program—available exclusively at the Burlington, MA location—as a new way to experience Row 34 during the weekday. The goal was to introduce a polished, efficient, and approachable lunch option that appealed to local professionals and regular guests, driving midday traffic and awareness for this location-specific offering while staying true to Row 34’s elevated yet neighborhood-friendly brand identity.
Our Role:
Our team supported the launch through content creation and social media strategy, developing bright, inviting visuals that captured the energy and ease of the new lunch experience. We crafted storytelling and social content designed to educate, entice, and build early buzz—positioning Burlington as the flagship for the Power Lunch concept and setting the tone for potential expansion across locations.
CONTENT CREATION, SOCIAL MEDIA
The Result
