Winter Market Activation
CLIENT: PUBLICO
Campaign Goal:
To transform The Garden—Publico’s flexible indoor-outdoor dining space—into a nostalgic, wintery escape that felt both cozy and enchanting. The Winter Market activation was designed to create an immersive seasonal experience that encouraged guests to linger longer, return often, and share the magic on social. From hot cocoa by the fireplace to romantic seats beneath sparkling overhead lights, every detail was meant to evoke warmth, connection, and holiday spirit while positioning Publico as South Boston’s go-to winter destination.
Our Role:
Our team led the creative strategy, design, and execution of the 360° activation—from concept and custom décor installation to social media, content creation, and influencer collaborations. We transformed The Garden into a storybook winter setting, capturing the experience through high-impact photo and video content and pairing it with a strategic digital campaign to drive buzz and bookings. Every touchpoint—from the visuals to the influencer storytelling—was crafted to immerse guests in the season and strengthen Publico’s reputation for creative, experiential hospitality.
CUSTOM ACTIVATION, SOCIAL MEDIA, CONTENT CREATION, INFLUENCER CAMPAIGN
The Result
