Urban Takeout Campaign
CLIENT: SALONIKI
Campaign Goal:
To energize Saloniki Greek’s digital presence with a campaign designed to speak directly to a younger, Gen Z, college-age audience. Takeout in the City celebrated Saloniki’s bold, modern spirit—bringing its “young, vibrant energy” to life through unapologetic imagery, playful messaging, and a confident tone. The goal was to position Saloniki as the go-to choice for craveable, high-quality Greek food that fits seamlessly into the fast-paced lifestyle of Boston’s students and young professionals.
Our Role:
Our team concepted and executed a full creative rollout spanning content creation and social media. We produced bold, punchy visuals and fast-paced motion content that captured Saloniki’s fun, urban attitude—pairing them with irreverent copy that cut through the noise on social. From on-location shoots to digital campaign design, every asset was built to amplify awareness, drive takeout orders, and make Saloniki feel as dynamic and fresh as the guests it serves.
CONTENT CREATION, SOCIAL MEDIA
The Result
